September 19, 2015 | Posted in:Purpose

Purpose is the guiding principle for why something is done. When you understand your purpose in life, and how it is connected with your vocation, a particular project, or task, these things take on an entirely new shape. Understanding the WHY gives you powerful perspective for the HOW and the WHAT.

While I believe that purpose can be the single greatest motivator for you in the workplace, and that aligning your purpose to the organization’s mission will ignite the rocket fuel you have — Purpose is not a Magic Word.


Purpose takes Focus

When you try to shoot a bow and arrow, it requires you to close one eye, squint, and focus very hard at the center of a target. Expert marksman train tirelessly in order to aim and hit the middle of the target. Just the same purpose requires you to focus tirelessly on who you are, what your life experiences have shown you, and a firm understanding of how you can use these things to serve others in the future. These things will be very abstract and ambiguous to start, but focusing on them over and over again, they will become clearer. Purpose takes focus.

Purpose takes Repetition

Purpose is like a muscle. The more you train it, the stronger in gets. Disciplined repetition and focus will serve you very well when trying to learn about your purpose. When you find something great about yourself, a skill, a passion, a behavior trait that you have been given, focus on it and repeat it. Just like the muscle, keep practicing with it, over and over again. The strongest performers are those who will invest in a daily practice of reinforcement and refinement.

I believe the things God has placed into your hands are “whispers from him” for your purpose in life. Focus on them, and repeat your use of them.

Purpose takes Time

Purpose starts off as an abstract, ambiguous, big ball of mess at the beginning. Frankly speaking, when I first talk to other people about purpose, I usually get some sort of blank stare or confused smirk on their face. Many people give up on dedicating the time to consistently look at their skills & abilities, personality & behavior, as well as passions & desires as the “bread crumbs” God leaves behind, pointing to your purpose.

Don’t give up! Purpose takes focus; it takes repetition, and also time to unlock.

Purpose is something you Live

There is no doubt in my mind that you have been called and have been purposed by God for greatness. I know this because you are still alive, breathing, and reading this blog post. God doesn’t need to use us, but he chooses to do it.

I am reminded of an excellent quote from Pastor Brian Houston of Hillsong Church; “Everyone who is born dies, but not everyone who dies has truly lived. God does not want you and me to die full of potential. He wants you to live for something worth dying for. When Christ’s cause truly underpins your life, you will discover meaning and purpose, and your life will never be the same again.”

Purpose is not some magic word to throw around. It is an individual’s unique and timeless idea of how they will bring meaning to the lives of others, to themselves, and ultimately to the Kingdom of God. Once you understand your purpose, it’s something that penetrates and motivates all aspects of your life. It’s something you live!

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Grey Hoff, Jr.

Dallas-Area Christ follower, Knowledge Junkie, Organizational Leadership, World-Traveler, Connector, Story-teller, Friend-maker, Assistant Vice President for Finance and Global Development at Dallas Baptist University and Pepperdine University Doctoral Student. Email: