Grey Hoff, Jr.My name is Grey Hoff, Jr. and I would like to welcome you to Transformational Trend.

The purpose for this website is to share stories and collect knowledge about leadership, professional development, education, international competency, and faith. My goal is to encourage others to  identify their Purpose in Life and embark on a journey of lifelong learning and service.  I spend a great deal of my time around young adults, college students, and internationals, so much of this website content is focused toward these audiences.

You find that I talk a lot about Purpose. I believe in order to find meaning in life, you must have a strong sense of purpose. In order to do this, you must understand how God can use the skills and abilities He has given you in order to serve others. I believe that apart from Jesus Christ you cannot find your purpose in life. I desire for each of you to have a positive trajectory in life and reach higher levels of personal, spiritual and professional development. Transformational experiences cannot occur without change, a trendline with a positive trajectory signifies growth. A transformational trend-line is constantly changing and has an upwardly sloping curve, signifying positive growth. This is where the name for this website comes from; TRANSFORMATIONAL TREND — a reminder for positive growth!

I serve as Assistant to the President for University Marketing and Global Engagement at Hardin-Simmons University. I received a bachelor’s degree (BBA) in finance and a Master’s of Business Administration (MBA) in project management from Dallas Baptist University. I am currently pursuing my Doctorate of Education (Ed.D) in organizational leadership from Pepperdine University. My research interests are focused on Transformational Leadership, Organizational Mission and Personal Meaning alignment, and Purpose-centered Leadership.

A Texas native, born in Houston, living in Dallas for fourteen years, and now residing in Abilene, Texas, I am passionate about the Church, Higher Education, a self-proclaimed coffee lunatic, and music junkie. I also love global travel and am a intercultural enthusiast. I have traveled extensively to many countries, including China, Hong Kong, Taiwan, Korea, Japan, Indonesia, Vietnam, Malaysia, Singapore, India, United Arab Emirates, England, Australia, Brasil, Colombia, Argentina, Peru, Ecuador and Mexico. I am an active member of Beltway Park Church in Abilene, Texas where I serve new members to connect, find life groups, and serve within our church.

You can contact me via e-mail at or follow me on social media.

3,378 total views, 3 views today